Top 5 Social Apps Performance in Italy Q2 2025

In the second quarter of 2025, the top social apps in Italy showcased diverse performance metrics across downloads, revenue, and active users. Here's a closer look at the trends observed from Sensor Tower's data.

TikTok - Videos, Shop & LIVE saw a robust performance in weekly revenue, peaking at approximately $1.4M in early June. Its weekly downloads fluctuated, with numbers hovering around 60K, while active users remained steady at over 11M throughout the quarter.

Instagram experienced a peak in weekly revenue at $80K in early June. Download numbers remained consistent, averaging around 48K weekly, and active users stayed strong at around 17M.

Grindr - Gay Dating & Chat had a notable increase in revenue, reaching over $101K by the end of June. Weekly downloads were stable, averaging 3K, and active users grew to nearly 140K.

Bigo Live - Live Streaming App showed a gradual increase in revenue, peaking at $52K mid-June. Weekly downloads were consistent, with numbers around 6K, while active users saw a recovery, reaching over 43K by the end of the quarter.

Yooppe - Singles dating app demonstrated growth in revenue, ending the quarter at approximately $55K. Downloads peaked in late June at 6K, and active users increased to 17K.

These insights from Sensor Tower provide a glimpse into the dynamic performance of social apps in Italy, reflecting varying trends across different metrics. For a deeper dive into the data, visit Sensor Tower's platform.